MarTech is a discussion topic in every Influencer Webinar – what should we use and is it worth it?
trending Tech Solutions for Influencer Marketing:
Tribe
TRIBE is a platform that helps brands source quality branded influencer-generated content. According to TRIBE, “Creators have crafted 1,000,000+ pieces of drool-worthy, branded content.”
Brands draft a brief in under 10 minutes with the Campaign Builder tool, then influencers will start creating content on behalf of the brand. Brands will then review and approve their favorite content, and the influencers will get notified to publish their content. TRIBE has an in-platform analytics tool so brands can view realtime results of the influencer content. A great feature is that brands can purchase the rights on the best-performing content and reshare it on their platforms. It’s like test-driving UGC before buying!
Clients: Adobe, Logitech, IKEA, Domino’s, Dove, Land Rover, Reese’s and more!
#PAID
The #PAID platform emphasizes creators, over influencers. Their goal is to get “consumers talking about your brand and buying your products with creator marketing.” Brands can launch a campaign, and creators can respond, taking the work off the brand’s plate and puts the ball in the creators’ court.
Clients: Coca-Cola, IKEA, Starbucks, Uber Eats, and more!
GRIN
GRIN is all-in-one influencer marketing software. They have access to over 33m influencers, plus their platform helps brands “gain attribution, access reporting, relationship management, seamless ecommerce workflows, influencer payment and product seeding management.” GRIN makes it easier to generate new sales channels and drive revenue to impact the bottom line. They claim to be the go-to software solution for fast growing brands (i.e. startups).
Clients: nutpods, Tonal, Skims, Moxielash, Lorna Jane, Liquid I.V.
CreatorIQ
Touting “the industry’s most complete database,” CreatorIQ has access to “every public creator profile in the world.” Their platform empowers brands to discover creators as well as create “streamline[d] end-to-end workflows, and drive meaningful measurement.” Their tools include an influencer search engine, the ability to create a creator network (CRM), campaign management workflows, reporting dashboards and API integration.
Clients: AirBNB, Disney, Edelman, and Mattel.
Influence.co
This professional network is “designed for influencers and creators.” In other words, Influence.co is the LinkedIn of the influencer industry. They tout over 300,000 members who use the platform to make money, meet people and learn things. Unlike most influencer martech platforms, Influence.co is geared towards influencers – it helps them turn their passion into a business with a variety of ways to monetize their influence.
In addition they have a ton of helpful resources like their Influencer Rate Map – which shows how much influencers should charge based on their industry.
The Influencer Strategist 