In theory, the way you measure success should align with your desired outcomes in hiring an influencer partner. If brand awareness and impressions are your only goal, don’t spend too much time analyzing the engagement rate. If sales or website visits are the main focus, then having a goal to measure and check in on will be telling for your success.

Before choosing your influencer partners, you first need to define your desired outcomes. These outcomes not only dictate the scope of work, the budget, and the overall success of the partnership, but ultimately guide your decision on who you want to work with. However, ROI can look different for each brand depending on their goals.

This chart outlines the most common metrics for success in influencer marketing:

• Engagement or clicks
• Views/reach/impressions
• Conversions/sales

How do you determine success in your influencer marketing campaigns? Leave a comment below!