Here are few top objectives:

Builds trust and shows authority

When people are shopping for something, a personal reference or a word-of-mouth recommendation is instantly more credible than an advertisement. Influencers earn that credibility. 

Generate buzz for your brand

Influencers are trend spotters and sharers. Their followers are expecting to be introduced to what’s “in”and what’s “new”. By aligning your brand with a trendsetting influencer, you position your brand as an innovative leader. Often, once we post content from an Influencer on behalf of one of the brands we work with, we get messages from other influencers and recipe developers on social media requesting potential partnerships. This interest further proves the value of influencer partners to reach larger audiences. 

Drives purchasing decisions

Depending on how you distribute your products, influencers can be beneficial in driving sales. In fact, more influencer campaigns today are aimed at driving tangible sales, which can be clearly tracked using custom links, landing pages and redemption codes. If you leverage Influencers in this capacity, we’d love to hear how!

More authentic than a banner ad

Audiences tend to be more receptive to third-party posts, like those from influencers, over standard ad placements. Influencer marketing places your brand/product where audiences notice it – in authentic “user-generated” content.

Reaches audiences where they are

We know, from our State of Social Media Marketing Matters presentation, that people spend an average of three hours on social media each day. When influencers promote a product or brand in their content, it allows for your brand to connect with audiences where they are – on social media.

High ROI

In a study by MediaKix 89% say ROI from influencer marketing is comparable to or better than other marketing channels. If you have high performing social media advertising, just imagine what results you’ll see with influencer marketing.