- Influencer marketing has grown to $13.8 billion in 2021. (Influencer Marketing Hub)
- The market share of micro-influencers grew from 89% in 2020 to 91% in 2021. (Forbes)
- There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016. (Influencer Marketing Hub)
- 90% of survey respondents believe influencer marketing to be an effective form of marketing. (Influencer Marketing Hub)
- 67% of brands use Instagram for influencer marketing. (Influencer Marketing Hub)
- 1,360 Influencer marketing focused platforms and agencies entered the market in the last 5 years alone. (Influencer Marketing Hub)
- 93% of marketers use influencer marketing. (SocialPubli)
- The influencer marketing industry is set to hit $15 billion by 2022. (Business Insider)
- The top 3 most important influencer marketing channels: Instagram, Instagram Stories, and TikTok. (Linqia)
- 70% of Instagram Stories are watched with sound. (MediaKix)
- 86% of marketers place raising brand awareness as one of their top three objectives of influencer marketing campaigns. (World Federation of Advertisers)
- 8 out of 10 consumers have purchased something after having seen it as a recommendation by an influencer. (Rakuten Marketing)
- 25% of all sponsored posts on Instagram are fashion-related. (InfluencerDB)
- 66% of brands are expected to increase their influencer marketing budgets. (Adello)
- 30% of the influencers’ audience watches their videos for the sake of promo codes. (Adello)
- Businesses are making $5.78 ROI for every $1 spent on influencer marketing. (Influencer Marketing Hub)
- The ROI on influencer marketing is 11x more than banner ads. (Convince and Convert Study)
- 40% of millennials feel that social media influencers know them better than their friends. (Google Study)
- 70% of teens on YouTube trust content creators on YouTube more than celebrities. (Google Study)
- Snapchat is the least popular social media platform for influencer marketing. (MediaKix)
- Snapchat influencers are posting 2X more content on Instagram Stories than their native app. (MediaKix)
- 19% of marketers expected to invest an average of $1,000-$10,000 followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. (MediaKix)
- 66% of Baby Boomers who engage with brands on social are looking for promotions. (Sprout Social)
- 61% of consumers interact with an influencer at least once a day. (Rakuten Marketing)
- 50.7% of brands working with influencers run ecommerce stores. (Influencer Marketing Hub)
- There are more than 300,000 influencers with more than 100,000 followers on Instagram alone. (MediaKix)
- 74% of consumers have spent up to $629 on a single purchase after being inspired by an influencer. (Rakuten)
The Influencer Strategist 