27 Influencer Marketing stats you neeed to know in 2022
Influencer marketing has grown to $13.8 billion in 2021. (Influencer Marketing Hub) The market share of micro-influencers grew from 89% in 2020 to 91% in 2021. (Forbes) There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016. (Influencer Marketing Hub) 90% of survey respondents believe influencer marketing to be an…
Determining your influencer marketing budget
Let’s talk budget… not the most popular aspect, but hopefully we can bring some clarification and light to the budget topic. Unfortunately, there isn’t a hard and fast rule to pricing the work of Influencers. We compare pricing everyday and as soon as we feel like we know what someone is going to come back…
Common Objectives for influencer marketing partnerships
Here are few top objectives: Builds trust and shows authority When people are shopping for something, a personal reference or a word-of-mouth recommendation is instantly more credible than an advertisement. Influencers earn that credibility. Generate buzz for your brand Influencers are trend spotters and sharers. Their followers are expecting to be introduced to what’s “in”and…
Influencer: Defined
First it was celebrity endorsements, now it’s influencer marketing. This concept has been around since at least the 1930s, when Babe Ruth promoted Red Rock Cola. So what caused the shift from traditional celebrity endorsements to influencer marketing? Social media. Social media has provided platforms for non-celebrity to develop voices of influence. Influencer defined: According…
ROIs of Influencer Marketing
In theory, the way you measure success should align with your desired outcomes in hiring an influencer partner. If brand awareness and impressions are your only goal, don’t spend too much time analyzing the engagement rate. If sales or website visits are the main focus, then having a goal to measure and check in on…
MarTech for Influencer Marketing
MarTech is a discussion topic in every Influencer Webinar – what should we use and is it worth it? trending Tech Solutions for Influencer Marketing: Tribe TRIBE is a platform that helps brands source quality branded influencer-generated content. According to TRIBE, “Creators have crafted 1,000,000+ pieces of drool-worthy, branded content.” Brands draft a brief in under 10…
Follow My Blog
Get new content delivered directly to your inbox.
The Influencer Strategist 